Curated

Three Chocolates in One Éclair

On a small Joo Chiat shophouse bakery from a former Tiong Bahru Bakery pastry head, opened five days a week into a street already dense with serious viennoiserie, and arguing for itself through the dish where the chef has actual editorial freedom.

Anon NonaNovember 25, 20258 min read
A small Joo Chiat shophouse bakery counter with rows of viennoiserie under glass, a tray of glossy chocolate éclairs at the front, and a sourdough loaf cooling on the back wall

The éclair is the dish where the pastry chef gets to actually cook.

The croissant is largely a question of technique: the lamination, the proof, the bake. A well-made croissant from one serious bakery looks and tastes very much like a well-made croissant from another, and a chef's croissant on opening day will look almost exactly like the croissant the same chef was making for his previous employer the week before. The éclair is more variable. The pastry cream's composition, the glaze's chocolate, the filling-to-shell ratio, the pipe length and shape, all of these are choices. The éclair tells the customer more about what the chef cares about than the croissant does.

Jean-Denis Leleu's éclair tells me the chef cares about a more savoury, more deeply chocolate, more architecturally calibrated version of the dish than most of the city's bakeries are producing.

That sentence is the bakery's editorial position. Bastille opened in September 2025 at 261 Joo Chiat Road in a small shophouse that had previously been Blue Smoke. Leleu is the chef-owner, formerly head of pastry at Tiong Bahru Bakery, which is the city's most-visible French viennoiserie operation and a serious place to have worked. His co-founder Wanlyn Tiberghien is a neighbour who came in on the business side. The bakery is independent, with no group ownership and no investor backing visible in the public materials. The schedule is Wednesday through Friday eight to four, Saturday and Sunday eight to six, closed Monday and Tuesday: the artisan-hours signal that the operation is going to be a five-day bake-and-sell rather than a seven-day grind.

The press orbit around the opening has, mostly, been positioning the bakery through Leleu's TBB pedigree. The pedigree is real, and the credential opened the doors. But the pedigree is also the easy story. The harder thing to look at is what Leleu chose to do when he was given his own bench. The éclair is what he chose to do.

Three chocolates, calibrated against each other

The éclair arrived on a small plate. The shell was glossy, deeply browned on the cap, with the dark-chocolate glaze sitting in an even thin layer across the top of the choux. The proportions were the French ones: choux about the length of an extended hand, slightly fatter than the standard supermarket version, with the visible piping line down the centre. The glaze had set to the right glossy finish. The bottom of the shell had been left bare, in the traditional way that lets the customer see the choux's actual bake.

The first bite was the test. The choux had the right kind of hollow chew that properly piped and properly baked choux produces, the outer shell crisp but not brittle, the inside dry enough to hold structure but soft enough to give to the bite. That was the first chocolate register: the lightly cocoa-tinted choux providing the structural shell of the dish.

The cream filling was the second register, and the place the chef's working position became most legible. Most éclairs in this city are filled with a thinner pastry cream that has been folded with chocolate or a chocolate-flavoured stabiliser. The Bastille filling was a properly built crème pâtissière finished with a dark single-origin chocolate that gave the cream a deeper, more savoury cocoa profile than the standard chocolate-flavoured cream produces. The cream had body. The cocoa was not sweet. The finish at the back of the palate ran longer than the standard chocolate filling would have allowed.

The glaze on top was the third register, slightly bitterer, slightly more set, the kind of finishing chocolate that a serious patissier chooses to balance against the sweeter filling underneath. By the second bite the dish had cohered: three different chocolate textures, three different chocolate intensities, all calibrated against each other so that the éclair read as a serious chocolate dessert rather than as a generic cream-filled pastry.

That careful three-register calibration is what the chef gets to do at the éclair that he does not get to do at the croissant. The éclair is where the technique stops being the conversation and the editorial choices start.

The croissant and the kouign-amann, read as the comparison

The croissant was, in the order I tried it, the bakery's table-stakes argument.

The shell had the right kind of shattering top crust that a properly laminated and properly proofed croissant produces, the outer layers separated cleanly under the first pull, the centre giving way to the soft yellow crumb that the lamination's butter has aerated. The bake was at the slightly darker end of the French spectrum, the colour deeper than the lighter, paler croissants some Singapore bakeries have been producing in deference to the local market's slightly sweeter preference. The flavour was unmistakably the European-butter-led version of the dish.

The bake was, by my assessment, equivalent to the best the city is producing. The croissant did not exceed Tiong Bahru Bakery's house version, but it did not need to. The bake was the bakery's demonstration that the chef can do the technique at the level his previous employer required. That demonstration matters at a new bakery's opening, the croissant is the customer's first test, and Bastille passes it cleanly, but the croissant is not where Leleu's editorial position shows.

The kouign-amann was the small comparative gesture. The Tiong Bahru Bakery version has, for over a decade, been the city's reference for the Breton butter-and-sugar pastry. Bastille's version is, in the eating, recognisably different. The caramelisation has been pulled slightly further into the dark register, the salt grain is larger, the sweetness is slightly tempered. The differences are small but they are deliberate. Leleu has clearly decided that his kouign-amann is going to be its own thing rather than a continuation of the TBB house style.

Refusing to simply continue the recipe he had been making for years at his previous employer takes a quiet kind of nerve. The kouign-amann is not necessarily superior to the reference version. The TBB version is, by my taste, slightly more refined in its caramel layering; Bastille's is slightly more rustic. The customer chooses. What matters is that the chef declined to coast on the old recipe, which is the more interesting thing the kouign-amann tells the customer.

The sourdough loaves on the back wall are the bakery's broader working argument. The bread programme is more competent than most pastry-led bakeries manage: the loaves have the right open crumb, the right blistered crust, the right slight sourness. They are not the bakery's editorial centre, but they are real bread rather than the polite bread that pastry-led bakeries often hide behind the more photogenic viennoiserie.

The five-day schedule as the operating argument

The space itself is the right size for the format. The shophouse unit is compact. The counter at the front holds the day's bake under glass. A few stools allow the customer who wants to eat in to do so. The kitchen at the back is visible, the customer can see the proofing trays, the cooling racks, the chef and his small team working through the morning's bake. The interior is restrained: pale walls, simple wood furnishings, the kind of small-bakery aesthetic the format requires without performing it.

The five-day schedule is the format's most interesting operational choice. A new bakery needing to establish a customer base usually opens seven days a week to build the routine, the customer who comes by on a Monday morning becomes the customer who comes by on a Tuesday afternoon, and so on through the week. Bastille has refused that grind. The bakery is closed Monday and Tuesday. The reasoning, in the small public statements Leleu has given, is that the bake needs his hands, and the hands need rest if the bake is going to remain at the level the bakery's editorial position requires.

By that reasoning, Leleu would rather protect the product than feed the operating routine. It is also a bet: that a bakery running fewer days at a higher standard will, over the long run, build a more committed customer base than a bakery running seven days at a slightly softer standard.

The bet is, at three months in, looking like it is paying off. The Saturday morning I visited had a small queue forming at the door by nine. The customers were a mix of the local Joo Chiat residential audience and the slightly older specialty-pastry crowd who had heard about Leleu's move from the previous bakery. The bake was selling through by mid-afternoon. The bakery had not, as far as I could see, needed to discount or close early.

The friction

The friction with Bastille is the friction the cluster context produces.

A customer arriving for the most photogenic croissant version in the area will find that the existing operators have already built their photographic positions. A customer expecting a bakery to be open every day will find the Wednesday-to-Sunday schedule frustrating. A customer uncomfortable with the slightly darker bake will find the croissant a notch off the lighter, paler version some of the city's other bakeries have moved toward.

The other friction is the pricing. The bakery is not cheap. The éclair is roughly the same price as the most serious patissier-led éclairs in the city, the croissant is at the upper end of the bakery's competitive set, the kouign-amann is at the upper end of the format's pricing band. The bakery has decided that the cost of the European butter and the slow bake is going to be passed through to the customer rather than absorbed.

The third is the format's structural ceiling. A small five-day operation with the founder personally running the kitchen has a finite capacity. The bakery cannot scale without diluting what makes it work. The founder cannot expand without compromising his hands-on involvement. The format is sustainable as long as the demand stays roughly within the supply, and not necessarily beyond that.

What the bakery is for

Bastille is one of the rare new Singapore bakeries on Joo Chiat where a serious French viennoiserie chef has decided to run a small, focused, five-day operation rather than scaling into a larger seven-day format. The éclair argues that the chef has his own working position rather than continuing his previous employer's house style, while the croissant just demonstrates that he can hold his own against the cluster's existing competition. The kouign-amann shows him declining to continue the recipe he had been making for years elsewhere.

The chocolate éclair, with its three calibrated chocolate textures and its properly built crème pâtissière, was the dish that earned the bakery its place inside the Joo Chiat pastry cluster. A new bakery that has opened into a saturated street and established its own editorial centre through the éclair, the dish where the chef actually gets to argue, is the more interesting recent entry into the city's bakery scene.

The pedigree opened the doors, and the éclair is what the chef did with the bench he was given. Running only five days a week tells you the rest: this bakery is built around the chef's hands, not the name on his old résumé. That, on the harder pastry street in the city, is enough to earn the visit.