Curated

The Decaf Bean Rotates

On a small Tanjong Pagar mall counter where the Hvala matcha group treats decaf as a serious specialty category, and a single-origin decaf flat white whose crema did not read as a compromise.

Anon NonaMarch 11, 20267 min read
A compact mall-counter cafe in Tanjong Pagar's 100 AM, kissaten-inspired pale wood interior, with a small ceramic cup of decaf flat white on the counter

The most useful fact about Hvala Kissa is that the decaf bean rotates.

A Colombia on the day I visited. An Ethiopia the rotation before. A small Brazilian micro-lot the cafe is waiting on. The bean changes by lot, the way the caffeinated espresso in any serious cafe changes by lot. That is the cafe's working position. The kissaten interior, the matcha programme, the small mall footprint, the Coffee Without Curfew tagline: all of it is context. The bean rotation sits at the centre.

The decaf section of every other specialty menu in this city is, in 2026, the small joke the industry quietly tells itself. The arrangement is more or less the same everywhere. The menu lists six or seven single-origin pour-overs and a handful of milk drinks made with one of the cafe's rotating espresso blends. At the bottom, sometimes in smaller type, sometimes in its own section, sometimes as a single italicised line, sits the decaf option. It is almost always one bean. It is almost never the cafe's preferred bean. It is a polite concession to the customer who, for medical or social reasons, has decided they cannot drink the caffeinated version of what the cafe is proud of.

The customer compromises. The cafe does not work on the decaf.

Hvala Kissa has reversed the arrangement.

The cafe opened in November 2025 at 100 AM, the Tanjong Pagar mall on Tras Street, a compact mall-counter unit the Hvala Group built as a sister concept to the matcha cafes it has run across Singapore since 2016. The format is a kissaten, the Japanese small-coffee-and-tea room that runs at a calmer register than a Western specialty cafe, and the central choice is that the coffee programme is built around decaf as a category instead of as the afterthought at the bottom of the menu. The matcha programme runs alongside it; the cafe is not decaf-only. But the decaf is what the format is organised around, and the bean rotates.

That rotation is harder to fake than the framing makes it sound.

What a serious decaf cup actually looks like

I went on a Wednesday late morning and ordered the decaf flat white.

The drink arrived in a small ceramic cup, the size and depth the format wants, with the milk-and-espresso ratio pushed to the slightly stronger end of the Australian-influenced spectrum. The colour was a deep caramel-brown, topped with the small flat layer of microfoam a properly textured flat white produces. The first surprise was visual. It looked like a flat white. It did not look like the diluted, washed-out version decaf espresso usually produces, and the crema on the shot, before the milk went in, had clearly held.

The first sip was the second surprise. The drink had body and depth, and it carried the chocolate-and-stone-fruit register a properly extracted shot of full-caffeine espresso would have. Standard commercial decaffeination strips out the bean's more delicate flavour compounds along with the caffeine, and the cup that results is muted, less complex, recognisable as decaf at first taste. This was not that cup. The bean had gone through the sugarcane-EA decaffeination method, which uses naturally occurring ethyl acetate extracted from sugarcane as the solvent. It strips the caffeine without dragging out the bean's volatile aromatic compounds the way older solvent-based methods do.

The cup did not read as a compromise. It read as a flat white.

That is the cafe's structural argument. A serious decaf programme can, if the cafe is willing to do the work of sourcing the right beans, paying for the right decaffeination method, and treating the cup with the same extraction discipline the caffeinated cup gets, produce a drink that is its own complete thing rather than a watered-down stand-in.

By the second sip the flat white had stopped reading as a decaf flat white and started reading as a flat white. That shift, from noticing the decaf to forgetting it, is what the cafe is trying to do.

The affogato, and where the matcha pulls ahead

The dish where the cafe's position is less complete is the decaf affogato.

The serve is small: a scoop of the Hvala matcha soft serve in a cup, with a freshly poured decaf espresso shot waiting at the side. You pour the shot over the matcha at the table. The instruction is to sip the layers separately before stirring, the espresso melting slowly through the matcha, the two drinks talking to each other across the cup.

The first separated sip was the test. The decaf shot was the same single-origin pour I had had as the flat white, served straight, a cleaner expression of the bean's chocolate-and-stone-fruit profile. The matcha underneath was the group's ceremonial-grade single-origin, with the slightly grassy, slightly vegetal character a properly whisked ceremonial matcha gives. Tasted apart, both drinks were doing real work.

The stirred sip was the harder result. The matcha is so good that it pulls ahead of the decaf once they integrate. The decaf is doing real work in the cup; the matcha is doing more. This is not a failure of the decaf programme, since the decaf is the same serious decaf that builds the flat white, but the pairing tips toward the matcha on the back end, which makes the affogato more a matcha drink with a decaf top than a balanced decaf-and-matcha integration. That comes down to how deep the matcha programme runs, more than anything about the decaf.

A customer who wants to register the decaf programme should order the flat white. The affogato is the menu's most photographable build and the most direct demonstration of the decaf-and-matcha pairing, but it is also the build where the matcha quietly takes over.

The matcha as the cafe's operational spine

The Hvala Group's longer history is the reason the decaf-led format works at this venue.

Hvala has run matcha cafes in Singapore since 2016, starting with a wagashi-and-matcha format imported from the founder's background in Japanese-tea retail. The matcha programme is genuinely serious. The cafes source ceremonial-grade single-origin matcha from named Kyoto producers, and the whisk-and-pour service is calibrated to the standard the original Japanese kissaten format expects. The group has spent nearly a decade building a customer base that takes the matcha as seriously as the cafes do.

Hvala Kissa is the group's argument that the same level of sourcing and preparation can be applied to a decaf coffee programme. The cafe is not decaf-only; the menu still carries the group's full matcha range plus a small set of caffeinated espresso drinks for guests who want them. But the decaf is what the format is built around, and it is treated with the matcha programme's discipline rather than the standard decaf programme's apologetic shrug.

The calmer kissaten register is part of the case. The format encourages a slower pace of consumption than a busy Western specialty cafe. You are expected to sit for thirty or forty minutes, take the cup at the pace it actually requires, and treat the visit as a small interlude rather than a takeaway transaction. That pace suits the decaf positioning. A customer drinking decaf for evening reasons, the small late-afternoon cup that does not interfere with sleep, is exactly the customer also looking for the slower pace. The format and the drink line up.

The friction

The friction with Hvala Kissa is the friction the category itself is still working through.

A customer arriving with the standard assumption that decaf is a polite compromise will be surprised by how seriously the cafe takes the programme. A customer who actively wants the caffeine of a full-strength specialty cafe will find the format wrong for them. The matcha programme is excellent, but the cafe is not really designed for the person who wants to drink three flat whites in a row to power through a morning.

The next friction is the small footprint. The room can hold maybe a dozen people at a time, and on busy office-lunch hours the counter queue can spill into the mall corridor. The format is calibrated for a slower, smaller throughput than the location's daypart pressure ideally wants.

The third is the price-to-positioning balance. A serious single-origin decaf programme carries the same sourcing costs as a serious single-origin caffeinated one. The cafe has chosen not to charge a premium for the decaf, so the prices roughly match its caffeinated options, which is the right editorial call but a small operational cost the cafe absorbs rather than passes through.

What the cafe is for

Hvala Kissa is one of the few cafes in Singapore where decaf has been treated as a serious specialty category rather than a polite afterthought. The bean rotation is real. The sugarcane-EA decaffeination method is the working sourcing standard. The kissaten format gives the decaf the calmer register the category actually fits into. The matcha programme alongside it is what keeps the cafe viable across the day.

The decaf flat white, with its full-bodied chocolate-and-stone-fruit register and its undiluted crema, was the cup that argued the category is real. The bean rotation is what argues the cafe is operating the programme rather than performing it.

A specialty cafe built around decaf, a category the rest of the industry has been treating as the small concession at the bottom of the menu, is the more interesting recent opening in this city's coffee scene. The decaf is what they cook around, and the matcha runs alongside it. And the bean rotates, which in 2026 is the clearest sign the category finally has a cafe taking it seriously.